Slightly Off specializes in creating a refreshing twist on classic drinks. The purpose of this campaign is to showcase the theme and feel of Slightly Off’s newest addition, Lemonscape Lemon Shandy. Slightly Off’s Lemonscape Lemon Shandy is refreshing with a heavier pour of lemonade than normal. It could almost be mistaken for a hard lemonade and that’s its appeal. You’re most likely to be seen sipping from this bottle as you lounge poolside or hanging out in the backyard with friends. After creating a moodboard and sketches, vector artwork was created in Illustrator. Art was applied to mockups for the bottle and carrier in Photoshop and I created an ad featuring Lemonscape for its target audience.
