Doggone Treat Truck is street food for dogs! Featuring mini dog-safe versions of your favorite foods for your bestie. This campaign’s purpose is to increase awareness and recognition of Doggone’s branding and inform customers of the products they offer. I used Illustrator to create finalized versions of Doggone Treat Truck’s logo. Artwork for the truck wrap and to-go cup were created in Illustrator and a mockup was created to demonstrate the truck wrap in use. Lastly, the menu was created using InDesign and all are displayed using mockups in Photoshop.
Design Brief
Create deliverables to increase awareness and recognition of Doggone’s branding and inform customers of the products they offer.
Deliverables
Branding
Logo
Food Truck Wrap
Food Truck Menu
To-Go Cup
Target Audience
Dog owners who are worried about their dog's health, but understand that man's best friend needs a little indulgence every now and then.
Color
Blue and yellow provide a high contrast color palette that represents fun, trust, and dependability.
Blue
Hex: #445CAC
RGB: (68, 92, 172)
CMYK: (60%, 47%, 0%, 33%)
Yellow
Hex: #ECE43C
RGB: (236, 228, 60)
CMYK: (0%, 3%, 75%, 7%)
White
Hex: #FCFEFF
RGB: (252, 254, 255)
CMYK: (1%, 0%, 0%, 0%)
Typography
Rounded typefaces mixed with straight edges evoke a feeling of lightheartedness while maintaining legibililty.
